Case Studies

We Day is an annual event organized by the Canadian children's charity Free The Children. To launch their Facebook Page from scratch, they created a campaign where each "like" of the We Day page was matched by $1 dollar from a donor, and they asked us to help them spread the word. We designed a landing tab and badge app that made it easy for fans to tell their friends about the campaign, emphasizing the great opportunity to make a difference simply by becoming a fan of the page.

The Black Eyed Peas called on us to help them convert visitors on their Facebook page to fans. We brainstormed and designed an app that translated the aesthetic of their latest album into one of the most viral mechanics available on Facebook -- allowing users to create their own Facebook avatars in The Black Eyed Peas' 8-Bit style.

Interscope featured fan's 8-Bit pics on their wall, further driving fan engagement and momentum around the app.

The 2010 Jerry Brown for California Governor campaign called on Momentus to build viral momentum around hot campaign issues and to grow the Jerry Brown Facebook Page. Knowing that viral app windows can be short, we timed app releases along side important events during the campaign. The most controversial was the overturning of California Proposition 8. Prop 8 defined marriage as between a man and a woman and was a dividing issue in California. Within 8 hours of the overturning, we published the Fly the Rainbow Flag app to the Jerry Brown Facebook Page. The app let supporters celebrate the overturning by flying a rainbow flag on their Facebook Profiles and inviting their friends to do the same.