There’s this evolution of the meaning behind “app.” From iPhones to Facebook, I encounter requests with increasing “appiness.” What is it? Or rather, what is it not? So the term app comes from “application”, and we all know you don’t really have any kind of fun in applications. You write term papers in one. Or, [...]
We have a native mobile app available for quick and easy networking. Simply enter in the contact’s email, and a personal note (optional) and it will send a pre-formatted email with default subject and body copy. Setup the default fields before an event, then when you’re hand-shaking and making great connections, you can easily tap [...]
We’ve written extensively about the “viral loop”. The viral loop describes how content flows organically through social networks. Since the launch of the Facebook Platform in 2007, “virality” has slowly become more and more difficult to achieve. This is for two reasons: Facebook has removed and tightened up viral channels. Social applications become less novel [...]
The problem is: you’ve set up your Facebook JS/SDK footer. You’d like to pop up the publish dialog immediately upon page load. But you keep getting a “FB not available” error in the console, or the pop-up appears as if you’re not authenticated (and you are sure you are). The solution is to put a [...]
Everyone can relate to the holidays as a time to bring people together. The holidays are a time of celebration, reflection, remembrance and catching up with our nearest and dearest. It is a time for to connect with one another and share. Sharing can be in the form of gifts, proclamations of new goals, and retelling [...]
I’ve been working on the Facebook Platform since 2007. I got serious in 2009 as a part of the Facebook Fund. Since being a part of the Fund, I’ve been responsible for 80-90 million app installs on Facebook. Over the last 18 months with Momentus Media, I’ve been able to build fantastic social marketing apps [...]
The other night my friend yelled at me: “I hate Facebook!” I didn’t know if he was yelling because it was a crowded bar, or because he really truly does hate Facebook. What he’s learned, he told me later when it had quieted down, is that it’s a necessary evil in his line of work- [...]