The Black Eyed Peas: 8-Bit Your Profile Pic
author: admin date: August 24, 2011
The Black Eyed Peas called on us to help them convert visitors on their Facebook page to fans. We brainstormed and designed an app that translated the aesthetic of their latest album into one of the most viral mechanics available on Facebook — allowing users to create their own Facebook avatars in The Black Eyed Peas’ 8-Bit style.Interscope featured fan’s 8-Bit pics on their wall, further driving fan engagement and momentum around the app.
- 2 million users in 3 weeks
- 1 million 8-Bit profile pics uploaded to Facebook
- 400,000 Likes generated in 2 weeks (see graph analysis)
cateogories: Case Studies