Facebook category

March 15, 2012

Adding App to Tab in Facebook

Want to add your application to a Facebook page’s tab? Use this url: https://www.facebook.com/dialog/pagetab?app_id=YOUR_APP_ID&next=YOUR_URL Where YOUR_URL is the canvas url – the real site of the app on your domain (not the path in Facebook). More info: Apps on Facebook- Page Tabs. I posted this because I’m always searching for this link, and thought I’d [...]



March 9, 2012

The Single biggest takeaway from the Facebook Marketing Conference

Brand marketers rejoice, Facebook just gave you an immensely powerful toolset that was introduced last week at the Fmc. By now, you probably have a grasp of their implementation of timeline, ad tools, reach generator etc. In case you haven’t, here is a summary on Techcrunch on the “Key Takeaways From The Facebook Marketing Conference.” [...]



February 23, 2012

We have some exciting news to announce.

Facebook approached Momentus a couple of months back because members of the growth and engagement team were impressed by the way we designed and built social applications. Our apps have been installed by more than 100 million people and we’ve had the opportunity of working with some great brands. After months of discussion with Facebook [...]



December 29, 2011

Facebook Newsfeed 98x higher CTR than Ticker

We analyzed 8 Facebook apps that we admin to see how the Ticker and Newsfeed compare in driving traffic to apps. Looking at the data in 2 different ways shows that the Facebook Newsfeed is about 100x more effective in driving traffic than Ticker. Our data set is 8 different apps totalling 67,000 installs over a [...]



December 29, 2011

Social marketing in 2012: The Sponsored Loop

We’ve written extensively about the “viral loop”. The viral loop describes how content flows organically through social networks. Since the launch of the Facebook Platform in 2007, “virality” has slowly become more and more difficult to achieve. This is for two reasons: Facebook has removed and tightened up viral channels. Social applications become less novel [...]



December 28, 2011

What exactly is social commerce?

Lots of people are talking about social commerce as the ‘next big thing’. But since I don’t like to settle with hyped vagueries, I’d like to pull apart what exactly makes social commerce different than non-social commerce. All the research and work we’ve done in building sharable applications, we’ve found that people share things they [...]



November 3, 2011

Tip For Loading Feed Dialog on Page Load

The problem is: you’ve set up your Facebook JS/SDK footer. You’d like to pop up the publish dialog immediately upon page load. But you keep getting a “FB not available” error in the console, or the pop-up appears as if you’re not authenticated (and you are sure you are). The solution is to put a [...]



August 10, 2011

50% Of Clicks Happen Within 1 Hour Of Posting

How long do users interact with a Facebook post after it has been posted?   We looked at over 250,000 clicks on Facebook posts to better understand the life of a post. To see how a post fared over time, we found the percentage of total clicks that occur within each minute after posting. This [...]



August 10, 2011

Lengthy Facebook Status Updates Show Higher Interaction Rates

In this post we look at the length of status messages on Facebook. We wanted to find out how the length of status messages effects user interaction (1). We looked at 700,000 Facebook posts and pulled 60,000 status updates. First we determine how often Facebook page admins are posting with relation to the character length of the post. This [...]



August 6, 2011

Weekend Facebook Posts Shows High Interaction Rates

When is the best time to post? In this article we looked at 50,000 posts from the top 14,000 pages on Facebook to see when page admins were posting.  We wanted to find out the highest interaction day and time. With this first graph we look at frequency: Thursday shows the day with the highest number. [...]


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