Techniques category


October 12, 2011

3 ways To Engage Facebook Fans Using Holiday Apps

Everyone can relate to the holidays as a time to bring people together.  The holidays are a time of celebration, reflection, remembrance and catching up with our nearest and dearest. It is a time for to connect with one another and share. Sharing can be in the form of gifts, proclamations of new goals, and retelling [...]



August 10, 2011

50% Of Clicks Happen Within 1 Hour Of Posting

How long do users interact with a Facebook post after it has been posted?   We looked at over 250,000 clicks on Facebook posts to better understand the life of a post. To see how a post fared over time, we found the percentage of total clicks that occur within each minute after posting. This [...]



August 10, 2011

Lengthy Facebook Status Updates Show Higher Interaction Rates

In this post we look at the length of status messages on Facebook. We wanted to find out how the length of status messages effects user interaction (1). We looked at 700,000 Facebook posts and pulled 60,000 status updates. First we determine how often Facebook page admins are posting with relation to the character length of the post. This [...]



August 6, 2011

Weekend Facebook Posts Shows High Interaction Rates

When is the best time to post? In this article we looked at 50,000 posts from the top 14,000 pages on Facebook to see when page admins were posting.  We wanted to find out the highest interaction day and time. With this first graph we look at frequency: Thursday shows the day with the highest number. [...]



July 26, 2011

FB Page Admins: 12 posts/day shows high interaction

What is the optimal amount one should one post in one day? In this post we look at Facebook page post frequency. Our sample set includes: 4,604 posts 2,144 pages Minimum post frequency: 0 posts/day Maximum post frequency: 12 posts/day First we wanted to see how often page admins in our sample set were posting. We [...]



July 14, 2011

All Facebook Feature: 9 Secrets Of Viral Marketing on FB

Chris Turizin, CEO & co-founder of Momentus Media was recently interviewed by All Facebook’s Brian Carter. Below are some quick takeaways. 9 Secrets of Viral Marketing On Facebook Click rate * share rate = viral index Create an instant emotional response Cater to 100 percent of the population Make me look sexy Amplify my emotions [...]



July 12, 2011

Photos Generate 200% Higher Interaction Rate Than Links On Facebook

You know what they say, “Content is king.”  and while this maybe true.  In this post we examine this notion in more depth to find out which type of content gets the most interaction on Facebook. Our data comes from scraping the posts of the top 20,000 Facebook pages. Our sample size was 50,000 posts. [...]



July 12, 2011

Asking Users To “Like” Gets 216% Higher Interaction Rate

“LIKE if you had a great 4th of July Weekend!” “Did you have a great 4th of July Weekend? Tell us what you did in the comments!” We see many Facebook Page admins asking their fans to Like posts and leave comments on posts. Does this elicit greater interaction rates from fans? We analyzed 49,266 [...]



November 20, 2010

Types of Viral Loops

At Momentus Media, we spend a lot of time researching and testing the ways that apps and ideas spread virally. Here is our first stab at a list of proven viral loops that have worked for Facebook applications and other viral platforms in the last 2 years. Reciprocity Loop “Here is a gift. (Implied: Give [...]


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