FB Page Admins: 12 posts/day shows high interaction
What is the optimal amount one should one post in one day?
In this post we look at Facebook page post frequency. Our sample set includes:
- 4,604 posts
- 2,144 pages
- Minimum post frequency: 0 posts/day
- Maximum post frequency: 12 posts/day
First we wanted to see how often page admins in our sample set were posting. We see that most admins are posting around 1 post per day.
- 15% post 0-1 posts/day
- 40% post 1-2 posts/day
- 18% post 2-3 posts/day
Next we look at how post frequency affects post interaction rate (* see definition below). We notice that with each posts made throughout the day, interaction rate drops for the each subsequent post. It should be noted that at 5 posts/day the interaction rate levels off. If one looks at the graph below, post frequencies ranging from 5-12 times per day have roughly the same interaction rate.
Finally we look at how to optimize total interaction rate per day (avg. post interaction rate * # of posts/day). Interestingly, the following chart shows that the cumulative interaction rate of a day will continue to go up even as admins make up to 12 posts per day.
Page admins trying to reach a larger percentage of their audience should post as much as they can to increase interaction.
The data tells us that Facebook page admins shouldn’t be afraid of posting multiple times per day. >Tweet this<
Facebook EdgeRank highly weights recency in posts, so if an admin doesn’t post frequently their fans may never see their posts. Fans log in at different hours of the day. Frequent posting ensures that whenever a fan logs in to Facebook, fresh content will be available in their Newsfeed.
Will fans think frequent posting is spammy? From conversations with Facebook page admins, we’ve found that page unsubscribe rates go up moving from 1->2->3 posts/day, but will level off in higher frequencies. It is important to watch unsubscribe rates as you increase your post frequency and find the right balance between optimizing interaction and managing unsubscribe rate.
(*) Interaction rate definition
We took number of Likes and Comments for a post and divided it by the number of Page Likes at the time of publish.
Please note that this is our definition of interaction rate since it slightly differs from Facebook’s definition which is (Likes + Comments)/Impressions.
*This article is part of our Engagement & Interaction white paper. (Download below, it’s free!)
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If you are a Facebook page admin looking for ways to increase Facebook engagement feel free to reach out to us: http://momentusmedia.com/publisher/index.php/momentus/contactus