Author Archive: Chris
Since being a part of the Facebook Fund in 2009, I have developed a profound interest in how masses move, how movements are created, and how social networks function. As a part of the Momentus Media team, I have created applications used by millions of people (70 million app installs and counting!)
I am always on the hunt for new viral tactics that will help our customers spread their messages far and wide.
The post-Google+ world: A Facebook Developer’s Perspective
I’ve been working on the Facebook Platform since 2007. I got serious in 2009 as a part of the Facebook Fund. Since being a part of the Fund, I’ve been responsible for 80-90 million app installs on Facebook. Over the last 18 months with Momentus Media, I’ve been able to build fantastic social marketing apps [...]
Category: App Development, Apps, Facebook, Trends, Virality
What is a Facebook Promotion?
What exactly is a Facebook promotion and why should you run one? We’ve spent the last year building Facebook promotions for brands such as Buick, PETA, Red Vines, and The Black Eyed Peas. Based on our work experience, I’ll throw out our definition of a Facebook Promotion. A Facebook promotion is a marketing campaign that [...]
What brands are most “Like-able”?
We analyzed the Interbrand Top 100 Global Brands of 2010 list to pull of what brand sectors are most like-able on Facebook. From the Interbrand list, we pulled out the Brand Value in USD for each of the top 100 brands. This number represents the dollar value of a brand and is calculated through a fairly [...]
2 reasons why Facebook sucks for branding
In these early days of social media branding, we often hear loud voices telling us the awesomeness of Facebook for building brands. The social media gurus say Facebook is great for building community, the page management companies tell us that companies must engage on Facebook, and Facebook tells us we can increase hard sales numbers [...]
Category: App Development
The Facebook Like Button is not Viral
Since Facebook released the Like Button in early 2010, the web has become plastered with buttons. The Like Button offers two promises: 1. Ability to message people who have Liked your page by posting to their newsfeeds. 2. Viral spread of your page by Likes posting into friends’ newsfeeds Since release, we have performed experiments [...]
Category: Facebook, Techniques, Trends, Virality, marketing
Calculating a Viral Index
It is important to understand how viral your app is. The viral index (also know as ‘k factor’) is the numeric representation of how spreadable your app is in viral channels like Facebook, Twitter, and email. To understand these calculations, you should first read our article on the anatomy of the viral loop. The viral loop [...]
Category: App Development, Apps, Facebook, Virality
We Day campaign powered by Momentus Media is Mashable’s Top Facebook Giving Campaign Success Story
Congratulations to Alex and Michael from Me to We on the fantastic campaign! http://mashable.com/2011/01/17/facebook-giving/
Category: App Development
Create Unique Facebook App Bug Workaround
Since Facebook introduced OAuth 2.0 for Canvas, the Momentus ‘Create Unique Facebook App’ feature has been broken. We’ve looked into the cause of this break, and there is a simple workaround to use now. We will be releasing a permanent fix, but for the time being, this workaround works fine. As you go through the [...]
Why do people share?
To get down to the root cause of all virality, we need to answer the question: Why do people share? We at Momentus Media have been responsible for over 70 million Facebook app installs during 2009 and 2010 and have worked with organizations like PETA, Jerry Brown for Governor, and We Day to build their [...]
4 Ways to Make a Boring Brand Viral on Facebook
We outlined the importance of brand resonance for virality here. To sum up, the more emotional people get about your brand, the easier it will be to build viral loops around your apps and content. So, what if you have a brand with low resonance? Most brands have low resonance, and it is very difficult [...]
Category: Brands, Facebook, Techniques, Virality
