offpeak

Weekend Facebook Posts Shows High Interaction Rates

author: Kyle date: August 6, 2011

When is the best time to post?

In this article we looked at 50,000 posts from the top 14,000 pages on Facebook to see when page admins were posting.  We wanted to find out the highest interaction day and time.

With this first graph we look at frequency:

Thursday shows the day with the highest number.  The graph shows a 41% increase in posting from Wednesday to Thursday and an 85% increase from Saturday to Thursday. The lowest posting day is Saturday. We’ll get into the conclusions one can make from this graph later in the blog post.

The following graph shows interaction rates throughout the week:

We see Saturday and Sunday have the highest interaction rate(1) in the week with a lowest dip being on Thursday. This graph shows a 45% difference in interaction rate from Thursday to Saturday.  What we noticed is the least amount of posts are on the days with highest interaction rates and vice versa.  The higher the number of posts the lower interaction rate.

Posting on the weekends gets high interaction rates on Facebook >tweet this<

In the following graphs we look at time of day:

In this graph from 6am-1pm PST(9am-4pm EST) is the peak in which page admins are posting.

This graph charts interaction rates in relation to hours in the day.  We see that the highest interaction rates are during 6:00pm-5:00am PST. The lowest posting rates are also during this time- as is visible in the chart preceding this one.

We’ve concluded that the higher amount of posting results in lower interaction rates. The reverse is also true: lower post rates result in higher interaction rates.

Posting in off-peak hours on Facebook increase interaction rates>tweet this<

(1)Interaction rate definition

We took  number of Likes and Comments for a post and divided it by the number of Page Likes at the time of publish.

Please note that this is our definition of interaction rate since it slightly differs from Facebook’s definition.

*This article is part of our Engagement & Interaction white paper. (Download below, it’s free!)

We answer the questions that every Page Admin is asking with definitive answers from scientific analysis.  We analyzed the top 20,000 Facebook Pages to find posting techniques that really work. It is free and quick to download. Get it now!

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If you are a Facebook page admin looking for ways to increase Facebook engagement, reach out to us: http://momentusmedia.com/publisher/index.php/momentus/contactus

cateogories: Analysis, Blog, data, Facebook, marketing, Techniques

  • Gregoire

    I don’t understand the last graph : could you please explain a little more ?

  • Gregoire

    I don’t understand the last graph : could you please explain a little more ?

  • http://momentusmedia.com/ Kyle

    Gregoire,

    Thanks for your comment. I updated the last graph to match the others in the post.  I also included more detailed labeling.  The last graph looks at time within the day and how it corresponds with interaction rate.  The x-axis is time (Pacific standard time) and the y-axis is interaction rate.

    Hope I was able to clarify.

  • http://momentusmedia.com/ Kyle

    Gregoire,

    Thanks for your comment. I updated the last graph to match the others in the post.  I also included more detailed labeling.  The last graph looks at time within the day and how it corresponds with interaction rate.  The x-axis is time (Pacific standard time) and the y-axis is interaction rate.

    Hope I was able to clarify.

  • Anonymous

    Stellar research Kyle. Thanks for this!

  • Anonymous

    Stellar research Kyle. Thanks for this!

  • http://www.infinigraph.com Chase McMichael | InfiniGraph

    Kyle  great post and spot on!  we have and can fully verify this with many of our clients doing the automate trending content posting via InfiniGraph.   Some have seen 10X increase on posts.     Like to share more with you on how we optimize the use of trending content.     You can see a good example here http://smo.infinigraph.com/portal/termSearch.html?term=HGTV

    @chasemcmichael:twitter   

  • http://www.infinigraph.com Chase McMichael | InfiniGraph

    Kyle  great post and spot on!  we have and can fully verify this with many of our clients doing the automate trending content posting via InfiniGraph.   Some have seen 10X increase on posts.     Like to share more with you on how we optimize the use of trending content.     You can see a good example here http://smo.infinigraph.com/portal/termSearch.html?term=HGTV

    @chasemcmichael:twitter   

  • http://www.facebook.com/MorganBarnhart Morgan Barnhart

    Fantastic research! I’ve had this feeling for a long time, that more interaction is actually happening on off-peak hours, such as in the evening and weekends. Thanks for solidifying my thought!

  • http://www.facebook.com/MorganBarnhart Morgan Barnhart

    Fantastic research! I’ve had this feeling for a long time, that more interaction is actually happening on off-peak hours, such as in the evening and weekends. Thanks for solidifying my thought!

  • http://www.allfacebook.com/report-facebook-interaction-is-higher-on-weekends-2011-08 REPORT: Facebook Interaction Is Higher On Weekends

    [...] recent study by Momentus Media analyzed approximately 50,000 posts from the top 14,000 Facebook pages and found that the higher [...]

  • http://www.fbisdown.com/facebook-news/report-facebook-interaction-is-higher-on-weekends/ REPORT: Facebook Interaction Is Higher On Weekends - Facebook Is Down

    [...] your day, but if interaction is your game, then start working for the weekend. A recent study by Momentus Media analyzed approximately 50,000 posts from the top 14,000 Facebook pages and found that the higher [...]

  • http://www.facebooklife.info/report-facebook-interaction-is-higher-on-weekends/ REPORT: Facebook Interaction Is Higher On Weekends - Facebook life

    [...] recent study by Momentus Media analyzed approximately 50,000 posts from the top 14,000 Facebook pages and found that the higher [...]

  • http://www.buzzom.com/2011/08/interaction-rate-on-facebook-page-is-highest-on-weekends-says-study/ Interaction Rate on Facebook Page is Highest on Weekends, says Study

    [...] Momentus Media recently conducted a study to identify the day and time of high interaction levels on Facebook Page. The study analyzed over 50,000 posts from the top 14,000 Facebook pages and analyzed the amount of interaction on the pages during different days and at different time during the days.The interaction rates were measured based on - the number of likes and comments for a post divided by the number of page likes at the time the post was published. [...]

  • http://www.twitter.com/ingulia Anonymous

    Thank you for this research! I’m still wondering whether more interaction on weekends comes from posting on “off-peak hours”, or rather, from users having more time and being more active on Facebook during the weekends. While weekends are clearly “off-peak” time for posts coming from pages, it is a very busy time for friend posts, so overall the Facebook newsfeed gets very busy on weekends. What do you say?

  • http://www.twitter.com/ingulia Anonymous

    Thank you for this research! I’m still wondering whether more interaction on weekends comes from posting on “off-peak hours”, or rather, from users having more time and being more active on Facebook during the weekends. While weekends are clearly “off-peak” time for posts coming from pages, it is a very busy time for friend posts, so overall the Facebook newsfeed gets very busy on weekends. What do you say?

  • http://momentusmedia.com/ Kyle

    That’s true, users maybe more active during weekends and off-peak hours. For this article we are most interested in looking at when Facebook page admins could post to increase their interaction. Thank you for taking the time to read and comment on our post. Please stay tuned for our upcoming articles!

  • http://momentusmedia.com/ Kyle

    That’s true, users maybe more active during weekends and off-peak hours. For this article we are most interested in looking at when Facebook page admins could post to increase their interaction. Thank you for taking the time to read and comment on our post. Please stay tuned for our upcoming articles!

  • http://sempre-pr.pl/2011/08/najwieksza-interakcja-na-facebooku-jest-w-sobote/ Największa interakcja na Facebooku jest w sobotę

    [...] prostej zależności:  im mniejsza liczba postów, tym większa interakcja. I odwrotnie. Momentus Media odkryło, że dniem tygodnia, który przyniósł największą liczbę wpisów był czwartek, a [...]

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