Category: Facebook
Weekend Facebook Posts Shows High Interaction Rates
When is the best time to post? In this article we looked at 50,000 posts from the top 14,000 pages on Facebook to see when page admins were posting. We wanted to find out the highest interaction day and time. With this first graph we look at frequency: Thursday shows the day with the highest number. [...]
Category: Analysis, Facebook, Techniques, data, marketing
FB Page Admins: 12 posts/day shows high interaction
What is the optimal amount one should one post in one day? In this post we look at Facebook page post frequency. Our sample set includes: 4,604 posts 2,144 pages Minimum post frequency: 0 posts/day Maximum post frequency: 12 posts/day First we wanted to see how often page admins in our sample set were posting. We [...]
Category: Analysis, Facebook, Techniques, data
Facebook Pages: Asking Questions Doesn’t Increase Interaction Rate
At recent conferences, the buzz has been that asking questions and being conversational improves your Facebook pages’ comments and likes, or, interaction rate. We define the interaction rate as the sum of the number of likes and comments for a post divided by the number of page likes, at the time of publishing. In this [...]
All Facebook Feature: 9 Secrets Of Viral Marketing on FB
Chris Turizin, CEO & co-founder of Momentus Media was recently interviewed by All Facebook’s Brian Carter. Below are some quick takeaways. 9 Secrets of Viral Marketing On Facebook Click rate * share rate = viral index Create an instant emotional response Cater to 100 percent of the population Make me look sexy Amplify my emotions [...]
Category: Facebook, Techniques, Virality, marketing
Photos Generate 200% Higher Interaction Rate Than Links On Facebook
You know what they say, “Content is king.” and while this maybe true. In this post we examine this notion in more depth to find out which type of content gets the most interaction on Facebook. Our data comes from scraping the posts of the top 20,000 Facebook pages. Our sample size was 50,000 posts. [...]
Category: Analysis, Facebook, Techniques, data
Asking Users To “Like” Gets 216% Higher Interaction Rate
“LIKE if you had a great 4th of July Weekend!” “Did you have a great 4th of July Weekend? Tell us what you did in the comments!” We see many Facebook Page admins asking their fans to Like posts and leave comments on posts. Does this elicit greater interaction rates from fans? We analyzed 49,266 [...]
Category: Analysis, Facebook, Techniques, data
The post-Google+ world: A Facebook Developer’s Perspective
I’ve been working on the Facebook Platform since 2007. I got serious in 2009 as a part of the Facebook Fund. Since being a part of the Fund, I’ve been responsible for 80-90 million app installs on Facebook. Over the last 18 months with Momentus Media, I’ve been able to build fantastic social marketing apps [...]
Category: App Development, Apps, Facebook, Trends, Virality
3 Types Of Facebook Promotions
In a previous blog post we sought to define and list the benefits of a Facebook promotion. In this post we will talk about the different types of promotions their general cost, strengths and weaknesses. We noticed 3 types of Facebook promotions. They are: Give stuff away Create content to share Let users give stuff away [...]
5 Take Aways From #AFExpo 2011
San Francisco, Ca June 28-29th, 2011, UCSF Mission Bay Conference Center, the AF Expo took place. Here are 5 quick take aways from the expo. 1. Metrics and results- Metrics and results was a topic of conversation. The standard for success on Facebook is still under debate and it appears that people are eagerly waiting [...]
What is a Facebook Promotion?
What exactly is a Facebook promotion and why should you run one? We’ve spent the last year building Facebook promotions for brands such as Buick, PETA, Red Vines, and The Black Eyed Peas. Based on our work experience, I’ll throw out our definition of a Facebook Promotion. A Facebook promotion is a marketing campaign that [...]
