Online social networks have changed the nature of the relationship between a consumer and a brand. The traditional consumer/brand relationship was developed through repeated push marketing by the brand where an individual identified with some aspect of the brand’s product, image or message. The problem for many companies is that the very things that make [...]
In case you didn’t watch the whole thing either, here’s a 1-minute summary of Josh Constine’s excellent post on takeaways from last week’s Facebook Marketing Conference. 1. Reach Generator FB is releasing an ad feature called Reach Generator that guarantees impressions of Page posts to 75% of a page’s fans over the course of a [...]
We analyzed 8 Facebook apps that we admin to see how the Ticker and Newsfeed compare in driving traffic to apps. Looking at the data in 2 different ways shows that the Facebook Newsfeed is about 100x more effective in driving traffic than Ticker. Our data set is 8 different apps totalling 67,000 installs over a [...]
We’ve written extensively about the “viral loop”. The viral loop describes how content flows organically through social networks. Since the launch of the Facebook Platform in 2007, “virality” has slowly become more and more difficult to achieve. This is for two reasons: Facebook has removed and tightened up viral channels. Social applications become less novel [...]
In this post we look at the length of status messages on Facebook. We wanted to find out how the length of status messages effects user interaction (1). We looked at 700,000 Facebook posts and pulled 60,000 status updates. First we determine how often Facebook page admins are posting with relation to the character length of the post. This [...]
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!