Author Archive: Carina
I'm a co-founder of Momentus Media. I hang out at the intersections of technology and psychology. I've made chat bots, web apps, Android apps, and now I'm making apps, strategies and tools for spreading ideas through Facebook.
issomethingexcitinghappening.com?
In today’s viral meme analysis, we look at a pattern exemplified by the following websites: http://ismubarakstillpresident.com http://isitsnowinginsfyet.com http://isthegovernmentshutdown.com These sites employ 3 critical elements we’ve identified for facilitating virality: 1) Topics people are already excited about The most basic element for virality: the content at it’s most basic level is something people are already interested [...]
Category: Techniques, Trends, Virality, marketing
The Anatomy of a Viral Loop
What is a viral loop? A viral loop is the process by which a user of an application brings in another user. It’s called a loop because it’s a kind of positive feedback cycle — each user goes through the same process to bring in a new user, who then also goes through that process. [...]
Category: Techniques, Virality
How did Childhood Cartoon Profile Pics go viral?
Childhood Cartoon Profile Pics is a recent example of an organic viral meme. It’s interesting to examine viral memes not driven by an apps, because the virality must be particularly high to overcome the friction of manual effort required from users. What are the elements driving this meme? Facebook users posted the following texts in their [...]
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