Author Archive: Kyle
Kyle is the Marketing Manager at Momentus Media, a custom Facebook developer in SF that works with brands and agencies to help build viral marketing campaigns on the Facebook platform. Prior to Momentus Media, he was artist who exhibited internationally. He graduated from California College of the Arts in 2005. When he's not counting the inventory on the Momentus Media snack wall, he manages inbound leads and writes about Facebook metrics on the Momentus Media blog.
50% Of Clicks Happen Within 1 Hour Of Posting
How long do users interact with a Facebook post after it has been posted? We looked at over 250,000 clicks on Facebook posts to better understand the life of a post. To see how a post fared over time, we found the percentage of total clicks that occur within each minute after posting. This is [...]
Category: Analysis, Facebook, Techniques, marketing
Lengthy Facebook Status Updates Show Higher Interaction Rates
In this post we look at the length of status messages on Facebook. We wanted to find out how the length of status messages effects user interaction (1). We looked at 700,000 Facebook posts and pulled 60,000 status updates. First we determine how often Facebook page admins are posting with relation to the character length of the post. This [...]
Category: Analysis, Facebook, Techniques, marketing
We’re hiring!
Dear Internet friends, We’re looking for an awesome sales person to join us at Momentus Media! Know someone? Please share this posting. Thank you! -Momentus Media Team
Weekend Facebook Posts Shows High Interaction Rates
When is the best time to post? In this article we looked at 50,000 posts from the top 14,000 pages on Facebook to see when page admins were posting. We wanted to find out the highest interaction day and time. With this first graph we look at frequency: Thursday shows the day with the highest number. [...]
Category: Analysis, Facebook, Techniques, data, marketing
FB Page Admins: 12 posts/day shows high interaction
What is the optimal amount one should one post in one day? In this post we look at Facebook page post frequency. Our sample set includes: 4,604 posts 2,144 pages Minimum post frequency: 0 posts/day Maximum post frequency: 12 posts/day First we wanted to see how often page admins in our sample set were posting. We [...]
Category: Analysis, Facebook, Techniques, data
Facebook Pages: Asking Questions Doesn’t Increase Interaction Rate
At recent conferences, the buzz has been that asking questions and being conversational improves your Facebook pages’ comments and likes, or, interaction rate. We define the interaction rate as the sum of the number of likes and comments for a post divided by the number of page likes, at the time of publishing. In this [...]
All Facebook Feature: 9 Secrets Of Viral Marketing on FB
Chris Turizin, CEO & co-founder of Momentus Media was recently interviewed by All Facebook’s Brian Carter. Below are some quick takeaways. 9 Secrets of Viral Marketing On Facebook Click rate * share rate = viral index Create an instant emotional response Cater to 100 percent of the population Make me look sexy Amplify my emotions [...]
Category: Facebook, Techniques, Virality, marketing
Photos Generate 200% Higher Interaction Rate Than Links On Facebook
You know what they say, “Content is king.” and while this maybe true. In this post we examine this notion in more depth to find out which type of content gets the most interaction on Facebook. Our data comes from scraping the posts of the top 20,000 Facebook pages. Our sample size was 50,000 posts. [...]
Category: Analysis, Facebook, Techniques, data
Asking Users To “Like” Gets 216% Higher Interaction Rate
“LIKE if you had a great 4th of July Weekend!” “Did you have a great 4th of July Weekend? Tell us what you did in the comments!” We see many Facebook Page admins asking their fans to Like posts and leave comments on posts. Does this elicit greater interaction rates from fans? We analyzed 49,266 [...]
Category: Analysis, Facebook, Techniques, data
3 Types Of Facebook Promotions
In a previous blog post we sought to define and list the benefits of a Facebook promotion. In this post we will talk about the different types of promotions their general cost, strengths and weaknesses. We noticed 3 types of Facebook promotions. They are: Give stuff away Create content to share Let users give stuff away [...]
