3 ways To Engage Facebook Fans Using Holiday Apps

Everyone can relate to the holidays as a time to bring people together.  The holidays are a time of celebration, reflection, remembrance and catching up with our nearest and dearest. It is a time for to connect with one another and share. Sharing can be in the form of gifts, proclamations of new goals, and retelling memories of the the past.

The holidays offer a great opportunity for brands to engage with their audiences. Brands can utilize Facebook applications to give their fans something special to share.

We’ve identified 3 ways for brands to stand out during the holiday season:

1. Gifting apps- Around the holiday season, most people are thinking about sending gifts. Gifting apps simulate that experience in the digital world. Users pick virtual objects, such as a card or a teddy bear, and post it to their friends’ walls. For Mother’s Day 2011, Momentus built a “Flowers for Mom” gifting app that generated over 1 million users in under a week.

2. Analysis apps- This type of application offers the user interesting insights into their posts from the previous year.  The app uses algorithms to categorize and rank user data via photos or statuses.  Users can post their results on their newsfeed and share it with their friends.  We’ve seen these apps work well when timed around a major holiday when people are reflecting on the previous year. For example, for New Year’s 2010, we saw a “My Top Words” app generate over 2 million users in the month of January alone.

3. Merging User Content- This type of app draws out data from users’ profiles to create a unique and personalized experience. It merges the users’ data with content from a brand to create something new. For example, the “Elf Yourself” app cropped a photo of a user’s face and overlaid it on an a dancing elf.

Interested in seeing other types of apps to create engagement? Visit: http://momentusmedia.com/blog/?page_id=59

cateogories: Apps, Blog, marketing, Techniques