5 Take Aways From #AFExpo 2011
San Francisco, Ca June 28-29th, 2011, UCSF Mission Bay Conference Center, the AF Expo took place. Here are 5 quick take aways from the expo.
1. Metrics and results- Metrics and results was a topic of conversation. The standard for success on Facebook is still under debate and it appears that people are eagerly waiting to see the next step. Whether it be engagement versus “Likes” or comparative metrics, a brand versus their competitors, more analysis is needed for conclusions with the ultimate goal of quantifying ROI from Facebook.
2. Emotional content- Arguably, the best social media is emotional content. This type of content spurs people to share and engage. Not every brand has emotional content. The voice of each brand is different and every brand has different goals. In the end, content doesn’t have to be about the brand. It should be conversational.
3. Growing a fan base requires an ad spend- If one wants to grow a fan base one will need to spend money on ads. Sponsored Story Ads were high lighted as they generally performed better than regular Facebook Ads.
4. Facebook and mobile are the future- Only a few brands have been experimenting with this combination in mind. There appears to be much potential to create context and bring engagement of Facebook into the real world.
5. Contest and Sweepstakes- The most common ways to engage or grow an audience appears to be a contest or sweepstakes. With the number companies whose business is solely based on making out of the box contest and sweepstakes it’s easy to see that brands could do more to tailor their brand image on Facebook. Brands looking to optimize their marketing promotions should focus on what’s relevant, social and innovative about their brand to further drive reach and engagement.
Like to know more about Facebook promotions? Learn more in our free webinar: “Choosing Facebook Promotions For Brands”
About the Author
Kyle is the Marketing Manager at Momentus Media, a custom Facebook developer in SF that works with brands and agencies to help build viral marketing campaigns on the Facebook platform. Prior to Momentus Media, he was artist who exhibited internationally. He graduated from California College of the Arts in 2005. When he's not counting the inventory on the Momentus Media snack wall, he manages inbound leads and writes about Facebook metrics on the Momentus Media blog.View Author Profile
