Lots of people are talking about social commerce as the ‘next big thing’. But since I don’t like to settle with hyped vagueries, I’d like to pull apart what exactly makes social commerce different than non-social commerce. All the research and work we’ve done in building sharable applications, we’ve found that people share things they [...]
I’ve been working on the Facebook Platform since 2007. I got serious in 2009 as a part of the Facebook Fund. Since being a part of the Fund, I’ve been responsible for 80-90 million app installs on Facebook. Over the last 18 months with Momentus Media, I’ve been able to build fantastic social marketing apps [...]
In a previous blog post we sought to define and list the benefits of a Facebook promotion. In this post we will talk about the different types of promotions their general cost, strengths and weaknesses. We noticed 3 types of Facebook promotions. They are: Give stuff away Create content to share Let users give stuff away [...]
San Francisco, Ca June 28-29th, 2011, UCSF Mission Bay Conference Center, the AF Expo took place. Here are 5 quick take aways from the expo. 1. Metrics and results- Metrics and results was a topic of conversation. The standard for success on Facebook is still under debate and it appears that people are eagerly waiting [...]
Childhood Cartoon Profile Pics is a recent example of an organic viral meme. It’s interesting to examine viral memes not driven by an apps, because the virality must be particularly high to overcome the friction of manual effort required from users. What are the elements driving this meme? Facebook users posted the following texts in their [...]