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The Black Eyed Peas: 8-Bit Your Profile Pic

author: admin date: August 24, 2011
The Black Eyed Peas called on us to help them convert visitors on their Facebook page to fans. We brainstormed and designed an app that translated the aesthetic of their latest album into one of the most viral mechanics available on Facebook — allowing users to create their own Facebook avatars in The Black Eyed Peas’ 8-Bit style.Interscope featured fan’s 8-Bit pics on their wall, further driving fan engagement and momentum around the app.

RESULTS
  • 2 million users in 3 weeks
  • 1 million 8-Bit profile pics uploaded to Facebook
  • 400,000 Likes generated in 2 weeks (see graph analysis)

 

cateogories: Case Studies

  • http://www.facebook.com/profile.php?id=717277632 Marcel Raúl Rapold

    cool!

  • armanduis

    armaduis

  • http://www.facebook.com/profile.php?id=100000131448510 Andhika Happy Fachrezi

    hey that 8 bit is dont working, i cant save my 8 bit image

  • http://www.facebook.com/people/Andrew-Fernitz/100002756377386 Andrew Fernitz

    not working

  • Dc3_94

    I want to do my 8-Bit pic but i can’t is this not working? How can i do?

  • http://www.facebook.com/reid.gacke Reid A Gacke

    I tried using it as well, but all I get is the gray silhouette and the options on the side. But I can’t click on the options, the cursor just treats them like text. What do?

  • http://www.facebook.com/profile.php?id=100001691842974 Yan Li

    I tried using it as well, but all I get is the gray silhouette and the
    options on the side. But I can’t click on the options, the cursor just
    treats them like text. What do?

  • http://www.facebook.com/profile.php?id=100000519590633 Leon Grünewald

    Link is broken :(

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