Case Studies category


February 2, 2012

Levi’s: Holiday Friends Roast

This season we helped Levi’s achieve their goals of spreading brand awareness for their 2011 holiday theme, “Here come the holidays, there goes my sanity”.  Levi’s Holiday Friends Roast is an app where users are able to warmly mock their friends by adding fun pre-populated superlatives like “Most likely to get a little too crazy at the [...]



December 17, 2011

Shutterfly: 2011 Photos Of The Year

During the holidays we can get wrapped up in the stresses of travelling, shopping, and being able to see everyone, but the holidays are also a time for reflection and remembrance.  Using this insight, we looked to capture the spirit of the holidays by creating a photo album of users’ top moments of the year. [...]



December 17, 2011

The Animal Rescue Site: Cute Dispute

Who can resist cute animal videos?  Cute Dispute is a lighthearted and entertaining Facebook Application that turns totally cute and hilarious animal videos into a fun competition. The goal: to find out who is cuter! Users who join the Cute Dispute application can vote every day for one of two featured videos or images. After [...]



November 8, 2011

Taio Cruz: Hangover Chronicle

Taio Cruz called upon us help him engage his Facebook fans. Drawing on the popularity for his wildly popular song, “Hangover” we brainstormed and designed an app that translated the attributes of his single into an analyzer and info-graphic generator on Facebook. To make this happen users were able to analyze their Facebook photos and [...]


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October 20, 2011

The Breast Cancer Site: The Pink Ribbon Army

The Breast Cancer Site was founded to help offer free mammograms to women whom early detection would not otherwise be possible.  We built an application where users could recruit their friends to join the pink ribbon army in efforts to raise awareness and  support breast cancer research. Users who recruited the most were rewarded for [...]


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September 23, 2011 Is Your Privacy At Risk? is a service that addresses a simple problem - getting rid of unwanted mailing lists and protecting user privacy.  We built an application that analyzed the apps users had installed on Facebook which gave them grade based on their Privacy Risk. The application design flow was optimized to drive traffic to the page [...]



September 6, 2011

Jerry Brown for Governor 2010: Fly the Rainbow Flag

 The 2010 Jerry Brown for California Governor campaign called on Momentus to build viral momentum around hot campaign issues and to grow the Jerry Brown Facebook Page. Knowing that viral app windows can be short, we timed app releases along side important events during the campaign. The most controversial was the overturning of California Proposition [...]



August 26, 2011

Red Vines: 1 Like = $1

Kids in Need Foundation (KINF) is a national nonprofit providing free school supplies to children and teachers. We built an app based on the Red Vines/KINF partnership to grow the fan base for Red Vines while generating awareness for the KINF.  For every “Like” added to the Red Vines page, $1 was donated to KINF [...]



August 26, 2011

Sour Punch: How Far Would You Go For… Sour Punch? Video Contest

Using the insight that Sour Punch fans enjoyed making videos for the brand. What better way to create social engagement on Facebook than hosting a video contest.  Users were posed the question, “How far would you go for… Sour Punch?” as a spring board for inspiration.  Users were able to enter as well as, vote [...]



August 24, 2011

LMFAO: Are You A Party Rocker?

LMFAO called on us to help them engage their fans on Facebook. Leveraging the group’s success for their wildly popular song, “Party Rock Anthem” we brainstormed and designed an app that translated the attributes of their latest album into an analyzer on Facebook — allowing users to analyze their Facebook photos to find out how [...]


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