LMFAO: Are You A Party Rocker?
LMFAO called on us to help them engage their fans on Facebook. Leveraging the group’s success for their wildly popular song, “Party Rock Anthem” we brainstormed and designed an app that translated the attributes of their latest album into an analyzer on Facebook — allowing users to analyze their Facebook photos to find out how much of a Party Rocker they were. We built a “Party Pic Detection Algorithm” that pulled out party photos and ranked users by worldwide and hometown partier rank.
cateogories: Case Studies