Engagement & Interaction White Paper

Analyzing the top 20,000 Facebook Pages to find posting techniques that really work.

At recent conferences there has been much talk about best practices on Facebook. People have thrown around many pet theories about how to best engage Facebook Fan Pages. Being data nerds, we weren’t comfortable just to accept these theories without data to back them up. So, we took a scientific approach to verify the commonly believed best practices and to find patterns in data to develop new best practices.

We developed a database of the top 20,000 Facebook Pages and their posts. For each analysis within this whitepaper, we analyzed between 10,000-250,000 Facebook posts. We sliced and diced the data in every way possible to find different ways in how interaction is created and how to replicate it. Our goal was to answer the questions that every Page Admin is asking with definitive answers from scientific analysis.

Download the White Paper

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