This season we helped Levi’s achieve their goals of spreading brand awareness for their 2011 holiday theme, “Here come the holidays, there goes my sanity”. Levi’s Holiday Friends Roast is an app where users are able to warmly mock their friends by adding fun pre-populated superlatives like “Most likely to get a little too crazy at the [...]
We’ve written extensively about the “viral loop”. The viral loop describes how content flows organically through social networks. Since the launch of the Facebook Platform in 2007, “virality” has slowly become more and more difficult to achieve. This is for two reasons: Facebook has removed and tightened up viral channels. Social applications become less novel [...]
Lots of people are talking about social commerce as the ‘next big thing’. But since I don’t like to settle with hyped vagueries, I’d like to pull apart what exactly makes social commerce different than non-social commerce. All the research and work we’ve done in building sharable applications, we’ve found that people share things they [...]
During the holidays we can get wrapped up in the stresses of travelling, shopping, and being able to see everyone, but the holidays are also a time for reflection and remembrance. Using this insight, we looked to capture the spirit of the holidays by creating a photo album of users’ top moments of the year. [...]
Who can resist cute animal videos? Cute Dispute is a lighthearted and entertaining Facebook Application that turns totally cute and hilarious animal videos into a fun competition. The goal: to find out who is cuter! Users who join the Cute Dispute application can vote every day for one of two featured videos or images. After [...]
Taio Cruz called upon us help him engage his Facebook fans. Drawing on the popularity for his wildly popular song, “Hangover” we brainstormed and designed an app that translated the attributes of his single into an analyzer and info-graphic generator on Facebook. To make this happen users were able to analyze their Facebook photos and [...]
What exactly is a Facebook promotion and why should you run one? We’ve spent the last year building Facebook promotions for brands such as Buick, PETA, Red Vines, and The Black Eyed Peas. Based on our work experience, I’ll throw out our definition of a Facebook Promotion. A Facebook promotion is a marketing campaign that [...]
One important lesson we have learned in building viral apps for brands is about brand resonance. Brand resonance basically means how strongly do consumers emotionally react to your brand. As examples, a brand with high brand resonance is, Susan G. Komen for the Cure, and a brand with low resonance is Unilever. To have a [...]