Shutterfly: 2011 Photos Of The Year
author: admin date: December 17, 2011
During the holidays we can get wrapped up in the stresses of travelling, shopping, and being able to see everyone, but the holidays are also a time for reflection and remembrance. Using this insight, we looked to capture the spirit of the holidays by creating a photo album of users’ top moments of the year.
How did this work?
We built a “Photo Analyzer App” for Shutterfly that looked at users’ photos to find their photo of the year, top photo by month, best group shot, and biggest smiles. These photos were organized into Shutterfly branded and personalized photo albums that users could post and share with their friends on Facebook.
RESULTS:
- 25% share rate
- 36% of people view the up sell screen
cateogories: Analysis, Brands, Case Studies