We’ve written extensively about the “viral loop”. The viral loop describes how content flows organically through social networks. Since the launch of the Facebook Platform in 2007, “virality” has slowly become more and more difficult to achieve. This is for two reasons: Facebook has removed and tightened up viral channels. Social applications become less novel [...]
Everyone can relate to the holidays as a time to bring people together. The holidays are a time of celebration, reflection, remembrance and catching up with our nearest and dearest. It is a time for to connect with one another and share. Sharing can be in the form of gifts, proclamations of new goals, and retelling [...]
How long do users interact with a Facebook post after it has been posted? We looked at over 250,000 clicks on Facebook posts to better understand the life of a post. To see how a post fared over time, we found the percentage of total clicks that occur within each minute after posting. This [...]
In this post we look at the length of status messages on Facebook. We wanted to find out how the length of status messages effects user interaction (1). We looked at 700,000 Facebook posts and pulled 60,000 status updates. First we determine how often Facebook page admins are posting with relation to the character length of the post. This [...]
When is the best time to post? In this article we looked at 50,000 posts from the top 14,000 pages on Facebook to see when page admins were posting. We wanted to find out the highest interaction day and time. With this first graph we look at frequency: Thursday shows the day with the highest number. [...]
At recent conferences, the buzz has been that asking questions and being conversational improves your Facebook pages’ comments and likes, or, interaction rate. We define the interaction rate as the sum of the number of likes and comments for a post divided by the number of page likes, at the time of publishing. In this [...]
Chris Turizin, CEO & co-founder of Momentus Media was recently interviewed by All Facebook’s Brian Carter. Below are some quick takeaways. 9 Secrets of Viral Marketing On Facebook Click rate * share rate = viral index Create an instant emotional response Cater to 100 percent of the population Make me look sexy Amplify my emotions [...]
In a previous blog post we sought to define and list the benefits of a Facebook promotion. In this post we will talk about the different types of promotions their general cost, strengths and weaknesses. We noticed 3 types of Facebook promotions. They are: Give stuff away Create content to share Let users give stuff away [...]
What exactly is a Facebook promotion and why should you run one? We’ve spent the last year building Facebook promotions for brands such as Buick, PETA, Red Vines, and The Black Eyed Peas. Based on our work experience, I’ll throw out our definition of a Facebook Promotion. A Facebook promotion is a marketing campaign that [...]