Category: Virality
All Facebook Feature: 9 Secrets Of Viral Marketing on FB
Chris Turizin, CEO & co-founder of Momentus Media was recently interviewed by All Facebook’s Brian Carter. Below are some quick takeaways. 9 Secrets of Viral Marketing On Facebook Click rate * share rate = viral index Create an instant emotional response Cater to 100 percent of the population Make me look sexy Amplify my emotions [...]
Category: Facebook, Techniques, Virality, marketing
The post-Google+ world: A Facebook Developer’s Perspective
I’ve been working on the Facebook Platform since 2007. I got serious in 2009 as a part of the Facebook Fund. Since being a part of the Fund, I’ve been responsible for 80-90 million app installs on Facebook. Over the last 18 months with Momentus Media, I’ve been able to build fantastic social marketing apps [...]
Category: App Development, Apps, Facebook, Trends, Virality
Why Is Timing Important to Virality?
We all know timing is everything. It was never more evident in why our Mother’s Day “Flowers For Mom” app went viral (see graph lower right). One of our tried and true formulas we practice here is: Timing + Emotion + Action = Viral Timing: We released the app on May 3rd, four days before [...]
Category: App Development, Facebook, Techniques, Virality, marketing
How Many of Your Fans Really See, or Even Like, Your Feed Stories?
From a recent article by Robin Davey of GROWVision (via Jackie Cohen of AllFacebook): I simply posted on my wall asking anyone who saw the post to like it. Of my 913 friends, 93 responded by clicking the like button. I recently conducted this experiment too, and I’d like to note that it’s largely a [...]
issomethingexcitinghappening.com?
In today’s viral meme analysis, we look at a pattern exemplified by the following websites: http://ismubarakstillpresident.com http://isitsnowinginsfyet.com http://isthegovernmentshutdown.com These sites employ 3 critical elements we’ve identified for facilitating virality: 1) Topics people are already excited about The most basic element for virality: the content at it’s most basic level is something people are already interested [...]
Category: Techniques, Trends, Virality, marketing
The Facebook Like Button is not Viral
Since Facebook released the Like Button in early 2010, the web has become plastered with buttons. The Like Button offers two promises: 1. Ability to message people who have Liked your page by posting to their newsfeeds. 2. Viral spread of your page by Likes posting into friends’ newsfeeds Since release, we have performed experiments [...]
Category: Facebook, Techniques, Trends, Virality, marketing
Calculating a Viral Index
It is important to understand how viral your app is. The viral index (also know as ‘k factor’) is the numeric representation of how spreadable your app is in viral channels like Facebook, Twitter, and email. To understand these calculations, you should first read our article on the anatomy of the viral loop. The viral loop [...]
Category: App Development, Apps, Facebook, Virality
Facebook Hackfest 2/3
We’re opening up our office for a hackfest! Come and enjoy some pizza, beer, and knowledge. Want to try Facebook’s Open Graph? Find out techniques to get more fans on your page, or just figure out why that one app didn’t go viral? We’ll also have some short talks on app development, social media, and [...]
Category: App Development, Virality, events
Why do people share?
To get down to the root cause of all virality, we need to answer the question: Why do people share? We at Momentus Media have been responsible for over 70 million Facebook app installs during 2009 and 2010 and have worked with organizations like PETA, Jerry Brown for Governor, and We Day to build their [...]
4 Ways to Make a Boring Brand Viral on Facebook
We outlined the importance of brand resonance for virality here. To sum up, the more emotional people get about your brand, the easier it will be to build viral loops around your apps and content. So, what if you have a brand with low resonance? Most brands have low resonance, and it is very difficult [...]
Category: Brands, Facebook, Techniques, Virality
