Category: Trends
The post-Google+ world: A Facebook Developer’s Perspective
I’ve been working on the Facebook Platform since 2007. I got serious in 2009 as a part of the Facebook Fund. Since being a part of the Fund, I’ve been responsible for 80-90 million app installs on Facebook. Over the last 18 months with Momentus Media, I’ve been able to build fantastic social marketing apps [...]
Category: App Development, Apps, Facebook, Trends, Virality
3 Types Of Facebook Promotions
In a previous blog post we sought to define and list the benefits of a Facebook promotion. In this post we will talk about the different types of promotions their general cost, strengths and weaknesses. We noticed 3 types of Facebook promotions. They are: Give stuff away Create content to share Let users give stuff away [...]
5 Take Aways From #AFExpo 2011
San Francisco, Ca June 28-29th, 2011, UCSF Mission Bay Conference Center, the AF Expo took place. Here are 5 quick take aways from the expo. 1. Metrics and results- Metrics and results was a topic of conversation. The standard for success on Facebook is still under debate and it appears that people are eagerly waiting [...]
issomethingexcitinghappening.com?
In today’s viral meme analysis, we look at a pattern exemplified by the following websites: http://ismubarakstillpresident.com http://isitsnowinginsfyet.com http://isthegovernmentshutdown.com These sites employ 3 critical elements we’ve identified for facilitating virality: 1) Topics people are already excited about The most basic element for virality: the content at it’s most basic level is something people are already interested [...]
Category: Techniques, Trends, Virality, marketing
The Facebook Like Button is not Viral
Since Facebook released the Like Button in early 2010, the web has become plastered with buttons. The Like Button offers two promises: 1. Ability to message people who have Liked your page by posting to their newsfeeds. 2. Viral spread of your page by Likes posting into friends’ newsfeeds Since release, we have performed experiments [...]
Category: Facebook, Techniques, Trends, Virality, marketing
How did Childhood Cartoon Profile Pics go viral?
Childhood Cartoon Profile Pics is a recent example of an organic viral meme. It’s interesting to examine viral memes not driven by an apps, because the virality must be particularly high to overcome the friction of manual effort required from users. What are the elements driving this meme? Facebook users posted the following texts in their [...]
