Case Studies category

bep_shot

August 24, 2011

The Black Eyed Peas: 8-Bit Your Profile Pic

The Black Eyed Peas called on us to help them convert visitors on their Facebook page to fans. We brainstormed and designed an app that translated the aesthetic of their latest album into one of the most viral mechanics available on Facebook — allowing users to create their own Facebook avatars in The Black Eyed [...]

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weday

August 24, 2011

We Day: 1 Like = $1

We Day is an annual event organized by the Canadian children’s charity Free The Children. To launch their Facebook Page from scratch, they created a campaign where each “like” of the We Day page was matched by $1 dollar from a donor, and they asked us to help them spread the word. We designed a [...]

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