We Day: 1 Like = $1
author: admin date: August 24, 2011
We Day is an annual event organized by the Canadian children’s charity Free The Children. To launch their Facebook Page from scratch, they created a campaign where each “like” of the We Day page was matched by $1 dollar from a donor, and they asked us to help them spread the word. We designed a landing tab and badge app that made it easy for fans to tell their friends about the campaign, emphasizing the great opportunity to make a difference simply by becoming a fan of the page.
RESULTS
- from 0 to 500,000 Likes in four months
- over $500,000 raised
- 12.5% of Canadians 13-25 years old have become fans (data source:http://en.wikipedia.org/wiki/File:Pyramideca2010.jpg)
cateogories: Case Studies