We Day: 1 Like = $1

author: admin date: August 24, 2011
We Day is an annual event organized by the Canadian children’s charity Free The Children. To launch their Facebook Page from scratch, they created a campaign where each “like” of the We Day page was matched by $1 dollar from a donor, and they asked us to help them spread the word. We designed a landing tab and badge app that made it easy for fans to tell their friends about the campaign, emphasizing the great opportunity to make a difference simply by becoming a fan of the page.



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