Screen Shot 2011-10-06 at 6.10.50 PM

The Breast Cancer Site: The Pink Ribbon Army

author: admin date: October 20, 2011

The Breast Cancer Site was founded to help offer free mammograms to women whom early detection would not otherwise be possible.  We built an application where users could recruit their friends to join the pink ribbon army in efforts to raise awareness and  support breast cancer research. Users who recruited the most were rewarded for showing their support for this serious cause.

RESULTS: In one month we saw 600,000 users and 300,000 join the Pink Ribbon Army.

cateogories: Case Studies

Want your Facebook fans to engage and share your brand?

We are specialists in virality. We look at how people share and why people share on Facebook. Learn more about creating your own viral Facebook app today.