Levi’s: Holiday Friends Roast

This season we helped Levi’s achieve their goals of spreading brand awareness for their 2011 holiday theme, “Here come the holidays, there goes my sanity”.  Levi’s Holiday Friends Roast is an app where users are able to warmly mock their friends by adding fun pre-populated superlatives like “Most likely to get a little too crazy at the holiday party” or  ”Most likely to get lucky under the mistletoe” to friends photos.  During the selection process users experience a personalized banner at the bottom of app screen containing holiday gift inspiration for each of the friends they chose to roast.  After generating the images users could then instantly share their creations with their friends on Facebook. The images shared were made made into a photo album on Facebook, posted to their wall, and friends auto tagged.

RESULTS: 

• 60,000 users in under once month

cateogories: Analysis, Brands, Case Studies