Analysis category


February 2, 2012

Levi’s: Holiday Friends Roast

This season we helped Levi’s achieve their goals of spreading brand awareness for their 2011 holiday theme, “Here come the holidays, there goes my sanity”.  Levi’s Holiday Friends Roast is an app where users are able to warmly mock their friends by adding fun pre-populated superlatives like “Most likely to get a little too crazy at the [...]



December 29, 2011

Facebook Newsfeed 98x higher CTR than Ticker

We analyzed 8 Facebook apps that we admin to see how the Ticker and Newsfeed compare in driving traffic to apps. Looking at the data in 2 different ways shows that the Facebook Newsfeed is about 100x more effective in driving traffic than Ticker. Our data set is 8 different apps totalling 67,000 installs over a [...]



December 17, 2011

Shutterfly: 2011 Photos Of The Year

During the holidays we can get wrapped up in the stresses of travelling, shopping, and being able to see everyone, but the holidays are also a time for reflection and remembrance.  Using this insight, we looked to capture the spirit of the holidays by creating a photo album of users’ top moments of the year. [...]



December 17, 2011

The Animal Rescue Site: Cute Dispute

Who can resist cute animal videos?  Cute Dispute is a lighthearted and entertaining Facebook Application that turns totally cute and hilarious animal videos into a fun competition. The goal: to find out who is cuter! Users who join the Cute Dispute application can vote every day for one of two featured videos or images. After [...]



November 8, 2011

Taio Cruz: Hangover Chronicle

Taio Cruz called upon us help him engage his Facebook fans. Drawing on the popularity for his wildly popular song, “Hangover” we brainstormed and designed an app that translated the attributes of his single into an analyzer and info-graphic generator on Facebook. To make this happen users were able to analyze their Facebook photos and [...]



August 10, 2011

50% Of Clicks Happen Within 1 Hour Of Posting

How long do users interact with a Facebook post after it has been posted?   We looked at over 250,000 clicks on Facebook posts to better understand the life of a post. To see how a post fared over time, we found the percentage of total clicks that occur within each minute after posting. This [...]



August 10, 2011

Lengthy Facebook Status Updates Show Higher Interaction Rates

In this post we look at the length of status messages on Facebook. We wanted to find out how the length of status messages effects user interaction (1). We looked at 700,000 Facebook posts and pulled 60,000 status updates. First we determine how often Facebook page admins are posting with relation to the character length of the post. This [...]



August 6, 2011

Weekend Facebook Posts Shows High Interaction Rates

When is the best time to post? In this article we looked at 50,000 posts from the top 14,000 pages on Facebook to see when page admins were posting.  We wanted to find out the highest interaction day and time. With this first graph we look at frequency: Thursday shows the day with the highest number. [...]



July 26, 2011

FB Page Admins: 12 posts/day shows high interaction

What is the optimal amount one should one post in one day? In this post we look at Facebook page post frequency. Our sample set includes: 4,604 posts 2,144 pages Minimum post frequency: 0 posts/day Maximum post frequency: 12 posts/day First we wanted to see how often page admins in our sample set were posting. We [...]



July 20, 2011

Facebook Pages: Asking Questions Doesn’t Increase Interaction Rate

At recent conferences, the buzz has been that asking questions and being conversational improves your Facebook pages’ comments and likes, or, interaction rate. We define the interaction rate as the sum of the  number of likes and comments for a post divided by the number of page likes, at the time of publishing. In this [...]


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