Red Vines: 1 Like = $1

author: admin date: August 26, 2011

Kids in Need Foundation (KINF) is a national nonprofit providing free school supplies to children and teachers. We built an app based on the Red Vines/KINF partnership to grow the fan base for Red Vines while generating awareness for the KINF.  For every “Like” added to the Red Vines page, $1 was donated to KINF (up to $40,000).  Users were able to share in their stream that they had donated to increase viral spread. This was a great way for company to help students and teachers while positively promoting the brand.