Contest work well in activating passionate fans who want to share your brand. A contest is a game of skill where a user creates and enters a piece of content.  The content could be a photo, a video or text. Winners are decided by a judging process. If the main goal is to generate content about your brand this would be the way to go.

Example: Sour Punch: “How far would you go for… Sour Punch?”

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